Literature Review on Marketing Essay Example for Free

Literature Review on Marketing Essay This part of the thesis deals with the research and critical comments on various literatures related with the marketing activities that can be implemented by a firm to improve their business performance. Marketing Strategy: According to Ferrell and Hartline (2010) Marketing Strategy is both art and science where the firm finds or plans ways to deliver their value by fulfilling the needs wants of their potential customers. This helps in determining the marketing mix and analyzing the competitive advantage of the firm by implementing and presenting new ideas so as to satisfy their customers. Employing strategies helps in increasing the level of sales by branding, advertising promotion. So as per the authors (Ferrell Hartline, 2010) the points that are to be taken under consideration by a firm to properly establish a marketing strategy are discussed below: Firstly, a proper marketing plan is to be established as it helps in providing the necessary detailed outline to carry out the marketing program for a firm. As per the authors ,the marketing plan is not at all similar to a business plan; but a business plan contains a marketing plan along with financial, capital and human resource. Therefore, the core means to accomplish the desired goals objectives of an organisations marketing strategy is through its well defined marketing plan. Secondly, a firm must aim in seeking marketing opportunities available by collecting and analyzing the information. The technique used for data collection analysis is through situation analysis; which is a process of data collection that describes the current future issues trends that can have an effect on the internal, customer, external environments respectively (Ferrell Hartline, 2010). This helps in making the strategy by identifying the environment of the business is dealing in and analyze whether the plan will be beneficiary or not before implementation. Then, a Marketing expansion is to be made by identifying in the best interest of the their customers using marketing tools like segmentation targeting and this can be calculated by identifying the customers buying process because it will help the managers in realizing who are their customers what exactly do the customers want (Ferrell Hartline, 2010). Finally, the firm has to implement the plan but must execute certain  activities to increase employee motivation and commitment in achieving the desired goals and objectives effectively by controlling evaluating the marketing strategy as per the plan proposed. Therefore, implementation of marketing strategy is incomplete without a control mechanism (Ferrell Hartline, 2010). The key in effective strategic controlling is by maintain an appropriate communication system and the managers must make business decisions as per the interest of the organisation and its customers. Thus, marketing strategy is a never ending process making it important for the managers to monitor and evaluate the outcomes of the plan that has being implemented for future benefits as it can allow the firm to concentrate on its limited available resources seek their opportunities to increase sales and achieve a competitive edge. By this we can say that strategy plays a key role for a company to be successful in a way that can obtain benefit against its competitors. Analysis of the environment: According to Richard Lynch (2006), analysis of the business environment for an organisation is certainly an important part for this report, as in a much broader sense it helps to describe everything and everyone outside the firm. This includes customers, competitors, suppliers, distributors, government and social Institutions. The following will briefly explain about few marketing analysis that are to be considered for gaining a competitive advantage. The Strategic Analysis is a part of the environmental analysis that contributes in strategically analyzing of the environment by firstly, measuring the Market Size which will enable a firm in assisting and developing a strategy task, then the Market Growth for comprehending how much the market has grown over the years as the growth mainly relates to the organisation’s objectives lastly, the Market Share to realize how much portion does the firm consume take benefit within the market in comparison with its major competitors (Lyn ch, 2006). But for this to be applied the market must first be defined properly meaning the company must realise exactly in which particular market or markets it is entering. The PESTEL Analysis basically defines the Political, Economic, Social, Technological, Environmental Legal factors that can affect the firm as it offers a  valuable starting point of the overall environment surrounding an organisation (Lynch, 2006). Though the PESTEL analysis is depend on past events and experience, but the analysis can be used as a forecast of the future by the managers. Although, this analysis is effective but must be updated on a regular basis as over time the lifestyles, regulations, culture and technology keeps on changing. The Degree of turbulence at the general level of environmental analysis considers the basic conditions surrounding the organisation (Lynch, 2006). Special attention needs to be directed to the nature and strength of the forces driving the change in the dynamics of the environment and the environmental forces that immediate the organisation can be measured according to firstly the Changeability which is the degree of the environment that is likely to change the Predictability which is the degree of those changes that can be predicted. Lastly, the managers of an organisation must determine the Key Factors of success that helps the organisation in achieving their main goals objectives as the resources, skills and attributes of an organisation that are vital to bring success in the market place (Lynch, 2006). Usually calculating measuring the environmental analysis mentioned by the author Lynch; takes a lot of time money of the company in determining the industry market by statistical tools which is not accurate making it risky also based on the external factors that keeps on changing making it difficult for every firm to apply the analysis up to its full potential. But, still using Environmental Analysis helps the managers in making effective business marketing decisions by determining the market industry in which the organisation deals in identifying the essentials parts that are worth exploring to recognize the success that the firm has by gaining potential for customer satisfaction differentiating itself from its competitors. The Analysis of the Industry’s Competitive Strategy: Competitiveness of a firm is its capability to achieve its targets. These targets are likely to be conveyed in a range of position depending on the context (Barney 2002). From abusiness perspective, a competitive firm requires to survive in the market and achieve the desired market share and  profitability. The success of a competitive firm can be calculated by obtaining their current position in the defined market. According to Michael E. Porter’s (1985), the best model in realizing a firm’s current situation is by Porter’s five forces model. This identifies the competitive strategy that an operating business has aims at defeating its rival companies. According to Porter (1985), the guidelines of rivalry are characterized into â€Å"five competitive forces†. These competitive forces are entry to the new competitors, threat of substitutes, bargaining power of buyers, bargaining power of suppliers, and rivalry among the existing competitors. Porter (1985 ) further explains that the industry arrangement is reasonably stable, but can altered over time as the industry progresses, and the strong points of these competitive forces varies from one industry to another. Based on this model there’s ahelp in analyzing the bargaining power of buyer’s which willeffect the price that a firm can charge.The power of suppliers defines the costs of raw materials; the intensity of rivalry influences prices of competing. The threat of entry places a boundary on prices, and outlines the investment vital to put offnew competitors; Threats from substitutes usually pose a threat whenever there is a technological or low-cost breakthrough. Chaffey (2002) supports Porter’s model forces as it still provides a useable framework for studyingthe threats arising. The value of Porters model enables managers to think about the current industry that is in a structured and easy-to-understand system for further analysis. But, the above model’s framework is fundamentally fixed, while the competitive environment in general is constantly changing and it does not apply to a nonprofit type of organisation (Lynch, 2006). It also assumes that the buyers have no major significance than the aspect of the micro-environment; But the customer are always considered to be more important than other aspects of competitive strategy development process. Thus in order to solve these issues the SWOT analysis can be implemented (Lynch, 2006). As the SWOT analysis determines the strength, weaknesses, opportunities and threats for a firm with in the environment it operates. Even though the model has been questioned with few critical remarks but for the managers of any major firm this model still demonstrates to be a useful for a competitive strategic analysis within the industry. So, there is no doubt that this is the best model that aims at defeating the major competitors in the market. Customer Relationship Analysis: According to Nigel Hill, Greg Roche Rachel Allen (2007), Customer Satisfaction is all about how a firm succeeds in maintaining their customers as top of their agenda. This further identifies the 3r’s of customer loyalty which are Retention, Related Sales Referrals. The 3r’s are basically the customer’s behavior that must staying longer, chose to use more of the services/products by a firm. This can be further useful by helping in noticing the customers Attitudes Behavior towards the firm and prove to be effective for the firm’s achievement of their goals in satisfying their customers. Thus, to improve customer satisfaction organisation’s should focus on its resources on areas where they are least meeting the essential of their customer requirements. But as per the authors (Hill, Roche Allen, 2007) ‘The profitability of customers increases the longer you keep them’ meaning is that the value of a customer typically increases over time by identifying a customer lifetime value by the following points. An Acquisition is a process of acquiring customers occurs wholly in the first year with a functioning business organisation i.e. before just after becoming a customer. The Base Profit is the difference between sales revenue earned by a particular good or service and the cost to produce or provide that good or service. The Revenue growth will increase when the customers are satisfied as a satisfied customer have a tendency to buy or use more of the firm’s products or services. Customer satisfaction also leads to Cost Savings as long term customers will cost lesser in providing services as they became familiar with the organisation’s techniques are more likely to get what they expect. In Referrals a highly satisfied customers will recommend and even applaud the product or service to their family friends which thus brings more customer by eliminating the cost of acquisition of a customer. The long term customers who are satisfied with what the organisation has to offer will be also ready to pay a Price Premium meaning a higher price since they trust the product or service which results in adding value of the firm. According to Lynch (2006) The Internal Analysis is very crucial as it adds further value for an organisation which in turn is beneficiary for them if they take time in analyzing their business performance through which they can improve the overall customer satisfactory level. Hencethe firm must make in-depth analysis of their departments to determine which areas are to be immediately improved. Overall, it is very important a responsibility of an organisation to establish a well refined relationship with their customer in such a way that satisfies them and results in earning more profits establishing a competitive edge on a long term basis. The Market Segmentation: According to Sally Dibb Lyndon Simki (1996), the market segmentation aims to identify groups of customers with similar needs and then the firm tries to select their segments by targeting thus determining how to position their products/services that helps to appeal in the targeted market of a region. This over all helps the firm in realizing which type of consumers are there and whether they prefer or like the services/products that the firm has to offer and this can be measured by making a research and getting at most possible feedback from the existing customers. The Segmentation process of a market segmentation comprises of three diverse portions namely Segmentation, Targeting Positioning. It is very important to fully understand how different can the markets be segmented before making a final decision. It is clear that there are three points in the process at which assistance is defiantly necessary. As there is a need to recognize the categories of factors that will contribute t o a positive result. During the analysis, it is important to create the qualities that emerging segments display. After the segmentation output has been confirmed, direction is needed for the criteria to review the desirability of the different segments. (Dibb Simki, 1996) The most commonly used way is arranged in few steps, that tells that segments should exhibit measurability, so that segment size and  prospective can be measured; substantiality, so that the segments are sizeable to be profitable; accessibility, to reach the customers in the segments; actionability, letting segments to assist successfully with marketing programmes and lastly; stability, so that resources can be safely financed (Kotler, 1994). This is clearly aimed at managers during the segmentation process, as it shows features that are in contradiction to emerging segments that can be matched. The problem concerning with market segmentation compared to the authors comments (Dibb Simki, 1996) is the fact that marketers sometimes fail to produce a usable segmentation answer as it is very difficult for them to analysis information that is constantly changing making the data material collected not precise. On top of that, this analysis is mainly based on statistical information which is at certain point difficult to calculate accurate information as statistical data are also based on the closest assumption value. The Marketing Mix also plays an important role as it identifies the product/service of an organisation, then determine at what price to sell the goods and services, later defines the place which is suitable for production and announce effective promotion methods to bring more customers (Hill, Roche Allen, 2007). In order to obtain market segmentation success the managers should become critical about the quality of information they are receiving as it plays a vital role for implementing a marketing strategy by questioning the source of data and considering when it was collected. The method of data collection should be correct, durable and must be up-to-date as soon as possible. Marketing ethics: As per Bodo B. Schlegelmilch (1998), marketing ethics is an ethical dilemma that deals with relating the marketing function. The ethical issues usually arise in marketing situations for a firm. This part thus relates to how a firm should make ethical marketing decisions to obtain the satisfaction of the society must focus on the ethical issues that connect with analyzing the market opportunities that are available. Marketing has been criticized for hurting the interest of customers, society and the environment in the presentation of the marketing mix by stimulating societal moral decay, endorsing materialism and affecting the environment. â€Å"Marketing ethics is thus alarmed with the moral principles and values which guide the marketing  decisions and activities in an ethical manner† (Jobber, 2010). The assistance of both the primary stakeholders (Customers, Employees, Suppliers, Shareholder other investors) secondary stakeholders (Media, Special-Interest Groups Govern ment Institutions) is important to support the ethical activities of marketing practices (Schlegelmilch, 1998). But the most important factor for the reason that ethics are to be considered by the marketing managers are so to satisfy their organisation customers and employees (Schlegelmilch, 1998) as the customers are the people who buys the goods service which runs the business employees are those people that works for the company and are determined by their attitudes towards the jobs to keep the business running as well. While all other factors are directly or indirectly related with these two factors making it utmost important to satisfy them so as to achieve the desired goals objectives. The Marketing activities has an impact on the society and the environment as a whole. Therefore the managers of the organisation should behave responsibly within the best interest of those who will be affected. In conclusion, marketing ethics is an important factor to be considered, despite the challenges and uncertainty a company faces with its applications. Conclusion This chapter presents the theoretical background of the major areas for marketing techniques of the research. The aimis to review the critical points of current knowledge including substantive findings on marketing techniques for theoretical and methodological contributions to a particular topicas the reviews are secondary sources and do not require any new or original experimental work.

Windows 2000 :: Free Essay Writer

Windows 2000 Windows NT Workstation 5.0 is now called Windows 2000 Professional Windows NT Server 5.0 is now Windows 2000 Server Windows NT Server Enterprise Edition becomes Windows 2000 Advanced Server Plus there is a new offering: Windows 2000 Datacenter Server Windows 2000 Professional will be limited to support only two processors. Windows 2000 Server will be able to support up to four processors. Windows 2000 Advanced Server will support up to eight processors. And Windows 2000 Datacenter Server will support up to 32 processors and additional clustering functions. It is recommended to have at least 64 MB RAM and 700- 900MB of disc space for Professional and even more for the other packages. For multi-processor configurations, 128MB of memory should be considered minimum. Adobe had helped develop a new font called OpenType. That font builds Type 1 and TrueType capabilities into the OS. The new â€Å"Find† command will allow the user to search for available printers on the network. You can specify search criteria to locate all the color printers on the network and then narrow the search by say, the tabloid-size color printer nearest you. Then, with a right click, the systen installs the printer driver, downloads a color management device profile automatically and you’re ready to print. It also has been revamped to now display graphical previews of found graphic images. It also offers a number of Internet-savvy features, uncluding live web links and Net searching. It has a new color management system developed by Linotype-Hell to produce system wide color management that will also extend to Internet Explorer, so that on-line purchases will result in the color the customer expects. Quark a former Mac-only product is now being ported for Windows. The most obvious new feature of Windows 2000 is it’s so-called â€Å"intelligent menus†, which remember a user’s most-used selections. Thus, Windows 2000 learns to hide commands you don’t use often, although these hidden items can be seen by simply pausing at the Start Menu destination for a few seconds. There is a brand new Device Manager that, combined with its plug and play hardware detection and large list of supported hardware, makes it a huge improvement over NT in overall hardware compatibility. New hardware supported it Windows 2000: Accelerated Graphics Port (AGP), DVD, FireWire (IEEE 1394), USB Devices, Advanced Configurable Power Interface (ACPI), Multiple monitors, etc. â€Å"IntelliMirror† feature: the ability to automatically restore uninstalled drivers, deleted DLL’s, and other user settings, even if the user’s machine is replaced with a different one.

Theories of Criminal Behavior

When evaluating the dynamics of both the strain and control theories one must factor into their analysis the sub-categories of each theory and how they contribute to the overall spectrum of crime, punishment, and social control. The following evaluation consists of those evaluations that consist of the varying forms of both the strain and control theories of crime; including the strengths and weaknesses of each standpoint, the empirical validity of each, and the overall ramifications for crime prevention. Strain Theories Frustration.This is the foundation for the plethora of strain theories that encompass the criminological and theoretical world (Tibbetts, 2012, p. 110). The basic premise of the theory traces its roots back to Robert K. Merton. Frustration to meet societies expectations in terms of success, (Specifically, monetary wealth), is a primary contributor to criminal behavior. Furthermore, the unequal balance between the goals of acquiring this â€Å"wealth,† and the means by which one seeks to achieve this end is described by Merton as an â€Å"anomie. Simply put, it is not so much how one gain’s wealth; it is merely of primary importance that one does in fact achieve it, by whatever means possible (Tibbetts, 2012, p. 112). Merton believed that America’s fascination with acquiring wealth at any cost is a direct link to the strain theory. However, Merton also believed that each individual experienced strain differently. He reasoned that each person experiencing the strain, dealt with it within the concept of five variations.The five variations or adaptions to strain consist of conformity, ritualism, innovators, retreatism, and rebellion (Tibbetts, 2012, p. 112-113). Adaptations to strain- Five variations Conformity, in relation to the strain theory, refers to people who utilize traditional means by which to accomplish their goals of material acquisition (Tibbetts, 2012, p. 112). Ritualists, the second adaption to the strain theory , refers to those do not wish to gain monetary abundance or riches. However, like conformists, they do structure their lives in a manner that is conventional.They enjoy their occupations, and their normal everyday lives, but they do not aggressively seek to enter into a higher echelon of economic status (Tibbetts, 2012, p. 113). Innovators are thought to be the most likely to seek out and live a life of crime (Tibbetts, 2012, p. 113). Innovators wish to achieve money and riches, but want no part of the conventional or traditional methods of achieving this end. They do not desire to work hard to achieve their goals. Instead, they look for ways to circumvent the normal or traditional processes of education and hard work.This does not always include crime, as one might initially think. Many inventors and entrepreneurs fit the category of â€Å"innovator. † For example, the founders of Google, Yahoo, and other internet search engine web sites are innovators. Athletes who sign luc rative contracts are also considered innovators. These individuals are not part of the criminal population- they simply seek to find different ways to achieve the same goals of the traditional groups. Alternatively, there are innovators who engage in activities such as dealing drugs, robbing banks, stealing cars, etc. Tibbetts, 2012, p. 112). These individuals represent the other end of the innovator equation. Finally, retreatism and rebellion round out the final two classifications of the adaptations to the strain theory. Retreatists, like innovators, do not adopt the â€Å"normal† concepts of hard work and education; neither do they wish to achieve the end of monetary wealth. All forms of reteatists seek to disappear from society completely- not buying into its goals or methods (Tibbetts, 2012, p. 113). Lastly, rebellion is usually thought of as the most intriguing of the five adaptations to strain.The difference that pertains to this category of individuals is how they vie w society’s goals and the means by which one accomplishes them. While they buy into the concept of goals and methods of society, they do not buy into the CURRENT social structure and its associative ideas of goals and means. Instead, they seek to create their own social structure by overthrowing the current structure and replacing it with one in that adapts to their ideas and values (Tibbetts, 2012, p. 113). Evidence and Criticisms of the Strain TheorySince the foundation of the strain theory was laid by Merton, many criticisms have surfaced, as well as supporting evidence. The strength of the theory lies primarily within the fact that the Merton’s work provided a structure whereby societal groups in general are evaluated-not individual groups (Tibbetts, 2012, p. 114). There is also the existence of scattered amounts of evidence based support that poverty links directly to crime (Tibbetts, 2012, p. 114). Support for the theory appears to derive from macrolevel rates (G roup rates) of the relation between crime and poverty (Tibbetts, 2012, p. 12). Critics of the strain theory cite various reasons why the theory of strain is not valid, or at the very least, flawed. One such reason is the variation of occupations in which people engage, as well as the wide variety of expectations these people possess in terms of what a certain life course might take. While there are many theories, both for and against and everywhere in between Merton’s strain theory, one cannot argue against the strength of its basic premise of expectations vs. the means to achieve those expectations, and the varying degrees of pressure this places upon individuals.Social Control Theory Control theories operate under the premise that all individuals would subscribe to anti-social behavior save for restrictions that are put in place to guard against their own deviant tendencies (Tibbetts, 2012, p. 152). Basically, control theories stem from the idea that all mankind is evil in terms of base character- man must be contained via laws, guidelines, and restraints. Although not easily tested, the idea of natural criminal inclinations receives a strong supporting cast via recent empirical evidence.Research has found that most people are ‘bent’ towards criminal actions at an early age. An example of the natural tendency towards criminal behavior is indicated by a reported study by Tremblay and LeMarquand (Tibbetts, 2012, p. 153). This study found that most children’s antisocial behavior peaked at the age of 27 months-particularly boy’s behavior (Tibbetts, 2012, p. 153). Other likeminded studies have surfaced that also give rise to this evidence pertaining to antisocial tendencies Tibbetts, 2012, p. 153). Several other control theories present themselves within the realm of criminal behavior.For example, Reiss’s control theory states that criminal tendencies were a byproduct of a weak ego or superego controls among incarcerated y outh (Tibbetts, 2012, p. 157). However, Reiss believed that strong family bonds served to act as a counterbalance to these weak ego and super ego controls (Tibbetts, 2012, p. 112). Additionally, traits that a person either possessed or did not possess weighed heavily within the framework of Reiss’s control theory. Examples of personal traits include, but are not limited to, impulse restraint, and the ability to delay gratification (Tibbetts, 2012, p. 12). Control perspectives are the most archaic, yet most respected indications and reasons for criminal actions by individuals. The basic position is that mankind is selfish and seeks its own gratification at any cost. The counteracting barriers to this behavior is put into place by social policies and controls that combat and react to criminal activity and the theory that mankind is evil and selfish. References Tibbetts, S. G. (2012) Criminological theory: The essentials. SAGE publications, Inc.

Victorian Era

The Victorian Era During the Victorian Era, social classes of England were newly reforming, and fomenting. There was a churning upheaval of the old hierarchical order, and the middle classes were steadily growing. Added to that, the upper classes' composition was changing from simply hereditary aristocracy to a combination of nobility and an emerging wealthy commercial class. The definition of what made someone a gentleman or a lady was, therefore, changing at what some thought was an alarming rate. By the end of the century, it was common that a gentleman was someone who had a liberal public (private) school education, no matter what his antecedents might be. There continued to be a large and generally disgruntled working class, wanting and slowly getting reform and change. Conditions of the working class were still bad, though, through the century, three reform bills gradually gave the vote to most males over the age of twenty-one. Contrasting to that was the horrible reality of child labor which persisted throughout the period. When a bill was passed stipulating that children under nine could not work in the textile industry, this in no way applied to other industries, nor did it in any way curb rampant teenaged prostitution. The Victorian Era was also a time of tremendous scientific progress and ideas. Darwin took his Voyage of the Beagle, and posited the Theory of Evolution. The Great Exhibition of 1851 took place in London, lauding the technical and industrial advances of the age, and strides in medicine and the physical sciences continued throughout the century. The radical thought associated with modern psychiatry began with men like Sigmund Feud toward the end of the era, and radical economic theory, developed by Karl Marx and his associates, began a second age of revolution in mid-century. The ideas of Marxism, socialism, feminism churned and bubbled along with all else that happened. The dress of the early Victorian era was similar to the the Georgian age. Women wore corsets, balloonish sleeves and crinolines in the middle 1840's. The crinoline thrived, and expanded during the 50's and 60's, and into the 70's, until, at last, it gave way to the bustle. The bustle held its own until the 1890's, and became much smaller, going out altogether by the dawning of the twentieth century. For men, following Beau Brummell's example, stove-pipe pants were the fashion at the beginning of the century. Their ties, known then as cravats, and the various ways they might be tied could change, the styles of shirts, jackets, and hats also, but trousers have remained. Throughout the century, it was stylish for men to wear facial hair of all sizes and descriptions. The clean shaven look of the Regency was out, and mustaches, mutton-chop sideburns, Piccadilly Weepers, full beards, and Van Dykes were the order of the day. Due to the lack of modern technology that we have today such as televisions and the internet, the Victorian era (the era in which Queen Victoria reigned, this was between 1837 and 1901 was renowned for famous for the short stories that the authors of the time wrote. The birth of the railway also took place during the Victorian era and as one would expect, many people used it for transportation over long distances. There were no televisions so at times of boredom and during these long train journeys the people of the time depended solely on books and short stories for entertainment. The Ghost story genre proved to be most popular amongst the Victorian people. At the beginning of the nineteenth century in Britain, religious faith and the sciences were generally seen to be in beautiful accordance. This harmony between science and faith, mediated by some form of theology of nature, continued to be the mainstream position for most men of science right up to the 1860’s, at least. But it did come under threat. Many scientists questioned the literal meaning of the Genesis and opposed to the authoritarianism of organized Christian religion. Charles Darwin was the one, who with his Origins of the Species in 1859, proved things that could not be tolerated by the Church. It attracted widespread interest on publication. The book was controversial because it contradicted religious beliefs that underlay the then current theories of biology, and it generated much discussion on scientific, philosophical, and religious grounds. Of course a longer period had to pass to accept Darwin’s ideas, but it did affect the Christian mind, it did raise questions about the institution of the Church. The values that were based on religion were shaken greatly as well and the roots of the 20th century’s search for new values could be originated from here. Attitudes toward values and morals in those times also depended on, which social class a person belonged to. As the population increased, the gap between the lower and upper classes grew larger and also the differences in social behavior. Lower working classes struggled with everyday life, large families often did not have anything to eat, and children had to go working from an early age. There, the morals were drawn to the background. Even though, every felony was punished strictly, people often ended up stealing, robbing and murdering. Cities were full of slums, hygiene was non-existent and the drinking water spread diseases. Among these circumstances there was one rule that existed: to survive the day! Opposing the upper classes’ primness, prostitution and child labor was not scorned as a livelihood for the common people. Society as a whole, was called and often talked about in connection with the Victorian Era, did not help them, did not do anything for them, only despised them. Victorian values included a strict moral code and an obsession with social status. Upper classes always liked to lead their life in an exemplary way, regarded the morals highly and lived accordingly. Their occupation and social standing was largely determined by family background and social connections. We have to take into consideration that the Victorian era was the one when educated and wealthy people knew that the period they were living in is great and society, if everyone in it lived according to the Victorian values, could be happy. Although by looking back at the way they treated these values, most of them seem hypocritical. In their life religion, family, home, wealth and primness played an important role and proud as they were of themselves of belonging to these great times, rejected anyone whose life was not based on these things. They were the lucky ones that were educated and could easily afford forming opinions about the rest of the society, making references to morals, making up their own and forming the old ones as well. The Victorian era became notorious for employing young children in factories and mines and as chimney sweeps. Child labor played an important role in the Industrial Revolution from its outset, often brought about by economic hardship, Charles Dickens for example worked at the age of 12 in a blacking factory, with his family in debtor's prison. The children of the poor were expected to help towards the family budget, often working long hours in dangerous jobs and low wages. In England and Scotland in 1788, two-thirds of the workers in 143 water-powered cotton mills were described as children. Agile boys were employed by the chimney sweeps; small children were employed to scramble under machinery to retrieve cotton bobbins; and children were also employed to work in coal mines to crawl through tunnels too narrow and low for adults. Children also worked as errand boys, crossing sweepers, shoe blacks, or selling matches, flowers and other cheap goods. 7] Some children undertook work as apprentices to respectable trades, such as building or as domestic servants (there were over 120,000 domestic servants in London in the mid 18th Century). Working hours were long: builders worked 64 hours a week in summer and 52 in winter, while domestic servants worked 80 hour weeks, children worked from 12 to 16 hours a day; they often began w orking at the age of six or seven. Children had to be beaten to keep them from falling asleep while at work; in spite of this, many failed to keep awake and were mutilated or killed. Parents had to submit to the infliction of these atrocities upon their children, because they themselves were in a desperate plight. Craftsmen had been thrown out of work by the machines; rural laborers were compelled to migrate to the towns by the Enclosure Acts, which used Parliament to make landowners richer by making peasants destitute; trade unions were illegal until 1824; the government employed agents provocateurs to try to get revolutionary sentiments out of wage-earners, who were then deported or hanged. Such was the first effect of machinery in England. Children as young as three were put to work. A high number of children also worked as prostitutes.. In coal mines children began work at the age of five and generally died before the age of 25. Many children worked 16 hour days. As early as 1802 and 1819 Factory Acts were passed to regulate the working hours of workhouse children in factories and cotton mills to 12 hours per day. These acts were largely ineffective and after radical agitation. A royal commission recommended in 1833 that children aged 11–18 should work a maximum of 12 hours per day, children aged 9–11 a maximum of eight hours, and children under the age of nine were no longer permitted to work. This act however only applied to the textile industry, and further agitation led to another act in 1847 limiting both adults and children to 10 hour working days. By 1900, there were 1. 7 million child laborers reported in American industry under the age of fifteen. The number of children under the age of 15 who worked in industrial jobs for wages climbed to 2 million in 1910. The accepted reasoning was that the career for women was marriage. To get ready for courtship and marriage a girl was groomed like a racehorse. In addition to being able to sing, play an instrument and speak a little French or Italian, the qualities a young Victorian gentlewoman needed, were to be innocent, virtuous, biddable, dutiful and be ignorant of intellectual opinion. A wealthy wife was supposed to spend her time reading, sewing, receiving guests, going visiting, letter writing, seeing to the servants and dressing for the part as her husband's social representative. For the very poor of Britain things were quite different. Fifth hand clothes were usual. Servants ate the pickings left over in a rich household. The average poor mill worker could only afford the very inferior stuff, for example rancid bacon, tired vegetables, green potatoes, tough old stringy meat, tainted bread, porridge, cheese, herrings or kippers. The Catholicism of the Oxford Movement, the Evangelical movement, the spread of the Broad Church, and the rise of Utilitarianism, socialism, Darwinism, and scientific Agnosticism, were all in their own ways characteristically Victorian; as were the prophetic writings of Carlyle and Ruskin, the criticism of Arnold, and the empirical prose of Darwin and Huxley; as were the fantasy of George MacDonald and the realism of George Eliot and George Bernard Shaw. One could say that Queen Victoria personified the spirit of nineteenth-century England; she was Queen of the United Kingdom, Great Britain, and Ireland as well as Empress of India. She put the â€Å"Victorian† in the Victorian Era.

Pidgin and Creole Languages

Pidgin and Creole Languages Pidgin and Creole Languages Pidgin and Creole Languages By Maeve Maddox The word pidgin refers to a language used as a means of communication between people who do not share a common language. The word pidgin derives from a mispronunciation of the English word business. The term â€Å"Pidgin English† was first applied to the commercial lingua franca used in southern China and Melanesia, but now pidgin is a generic term that refers to any simplified language that has derived from two or more parent languages. When a pidgin develops into a more complex language and becomes the first language of a community, it is called a creole. Note: The word creole has racial applications, which are not addressed in this article. Creoles typically arise as the result of contact between the language of a dominant group and that of a subordinate group, as happened as the result of European trade and colonization. The earliest reference to a creole language is to a Portuguese-based creole spoken in Senegal. The vocabulary of a typical creole is supplied for the most part by the dominant language, while the grammar tends to be taken from the subordinate language. A pidgin is nobody’s natural language; a creole develops as a new generation grows up speaking the pidgin as its main language. The grammar of a creole usually remains simpler than that of the parent languages, but the new language begins to develop larger vocabularies to provide for a wider range of situations. Because of its distinctive use of verb tenses and other grammatical features, Black English is considered by many to be an English creole having British and American varieties. Haitian is a French creole. Unlike pidgins, creoles are complete natural languages that differ from standard dialects of the dominant parent language in pronunciation, grammar, and vocabulary. Some more examples of creole languages: French-based Louisiana Creole Mauritian Creole English-based Gullah (US Sea Islands) Jamaican Creole Guyanese Creole Hawaiian Creole More than one parent language Saramacca (SurinameEnglish and Portuguese) Sranan (SurinameEnglish and Dutch) Papiamentu (Aruba, Bonaire, Curaà §aoPortuguese and Spanish) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Writing Basics category, check our popular posts, or choose a related post below:15 Terms for Those Who Tell the FutureConnotations of 35 Words for Funny PeopleSentence Adverbs

Civilization Essay essays

Civilization Essay essays Civilization is basically a vital kind of grouping. Without civilizations, the world as we know it would not be. Civilizations have different qualities than regular groups of people such as nomads. For example, a civilization develops surpluses of things which helps the people be a stable community. These surpluses also create the construction and growth of cities and helps develop secure, formal states. Government is also present in civilizations. One very important part of a civilization is an advanced writing method. A civilization can only be complete with all of these factors, or it will just fall apart. Nomads are nowhere close to being a civilization even though sometimes groups of nomads have good technology. Nomads travel around all the time following food. A civilization is a stationary place with agriculture. This means that the community of people occupying this civilization does not have to go running around scrounging for food. Nomads are just a small group of people without cities, sometimes without writing, no organizations, and their technology is lacking. Civilizations have the one-up on nomads without a doubt. If everyone was just a bunch of nomads, the world would not be organized, and cultures would not be as complex and great as they are today. Nomads are just a bunch of underdeveloped, not modern, and sometimes barbaric people. The Greeks and the Romans both thought of themselves as a civilization separate from everyone else. The Greeks believed that anyone who could not speak Greek were barbarians meaning those who cannot speak Greek. Anyone that could not speak Greek were only speaking gibberish to the Greeks so they separated themselves from others making themselves their own civilization. Just like the Greeks, the Romans believed they were different than others too, and the Romans coined the word civilization which was derived from the Latin wo ...

Dinah and Male-Dominated Biblical Narrative

Dinah and Male-Dominated Biblical Narrative One of the aptest historical criticisms of The Holy Bible is the way it fails to chronicle womens lives, abilities and viewpoints with the same effort it puts into mens lives. The story of Dinah in Genesis 34 is one of the best examples of this male-dominated narrative. A Young Woman at the Mercy of Men Dinahs story actually starts in Genesis 30:21, which tells of her birth to Jacob and his first wife, Leah. Dinah reappears in Genesis 34, a chapter that early versions of the Bible titled the rape of Dinah. Ironically, Dinah never speaks for herself in this significant episode of her life. In brief, Jacob and his family are encamped in Canaan near the city of Shechem. By now having reached puberty, teen-aged Dinah understandably wants to see something of the world. While visiting the city, she is defiled or outraged by the prince of the land, also called Shechem, who is the son of Hamor the Hivite. Although scripture says Prince Shechem is eager to marry Dinah, her brothers Simeon and Levi are enraged at the way their sister has been treated. They convince their father, Jacob, to exact a high bride price, or dowry. They tell Hamor and Shechem that it is against their religion to allow their women to marry men who are not circumcised, i.e., converts to the religion of Abraham. Because Shechem is in love with Dinah, he, his father, and eventually all the men of the city agree to this extreme measure. However, circumcision turns out to be a trap devised by Simeon and Levi to incapacitate the Shechemites. Genesis 34 says they, and possibly more of Dinahs brothers, attack the city, kill all the men, rescue their sister and despoil the town. Jacob is horrified and frightened, fearing that other Canaanites sympathetic with the people of Shechem will rise against his tribe in retaliation. How Dinah feels at the murder of her betrothed, who by this time may even have been her husband, is never mentioned. Rabbinical Interpretations Vary on Dinahs Story Later sources blame Dinah for this episode, citing her curiosity about life in the city as a sin since it exposed her to risk of rape. Shes also condemned in other rabbinical interpretations of scripture known as Midrash because she didnt want to leave her prince, Shechem. This earns Dinah the nickname of the Canaanite woman. A text of Jewish myth and mysticism, The Testament of the Patriarchs, justifies the anger of Dinahs brothers by saying that an angel instructed Levi to take revenge on Shechem for the rape of Dinah. A more critical view of Dinahs story holds the tale may be not historical at all. Instead, some Jewish scholars think Dinahs story is an allegory that symbolizes the way Israelite men conducted feuds against neighboring tribes or clans that raped or abducted their women. This reflection of ancient customs makes the story valuable, according to Jewish historians. A Feminist View of Dinahs Story In 1997, novelist Anita Diamant re-imagined Dinahs story in her book, The Red Tent, a New York Times best-seller. In this novel, Dinah is the first-person narrator, and her encounter with Shechem is not rape but consensual sex in anticipation of marriage. Dinah willingly marries the Canaanite prince and is horrified and grieved by her brothers vengeful actions. She flees to Egypt to bear Shechems son and is reunited with her brother Joseph, now Egypts prime minister. The Red Tent became a worldwide phenomenon embraced by women who longed for a more positive view of women in the Bible. Although entirely fiction, Diamant said she wrote the novel with attention to the history of the era, around 1600 B.C., particularly in terms of what could be discerned about the lives of ancient women. The red tent of the title refers to a practice common to tribes of the ancient Near East, in which menstruating women or women giving birth lived in such a tent along with their co-wives, sisters, daughters and mothers. In a question-and-answer on her website, Diamant cites work by Rabbi Arthur Waskow, who links the biblical law that keeps a mother separate from the tribe for 60 days upon the birth of a daughter as a sign that it is a sacred act for a woman to bear to another potential birth-giver. A subsequent work of non-fiction, Inside the Red Tent by Baptist scholar Sandra Hack Polaski, examines Diamants novel in light of both biblical story and ancient history, particularly the difficulties of finding historical documentation for womens lives. Diamants novel and Polaskis non-fiction work are completely extra-biblical, and yet their readers believe that they give voice to a female character whom the Bible never allows to speak for herself. Sources Giving Voice to Dinah Sermon given December 12, 2003, by Rabbi Allison Bergman Vann The Jewish Study Bible, featuring the Jewish Publication Societys TANAKH translation (Oxford University Press, 2004). Dinah by Eduard KÃ ¶nig, Emil G. Hirsch, Louis Ginzberg, Caspar Levias, Jewish Encyclopedia. Ten Questions on the Occasion of the Tenth Anniversary of The Red Tent by Anita Diamant (St. Martins Press, 1997). Inside the Red Tent (Popular Insights) by Sandra Hack Polaski (Chalice Press, 2006)